This week, we hosted our FIRST ever event, Zag Out, to celebrate a whole myriad of things: 📅 Our first anniversary as a business 🫶 Our friends, supporters and clients ⚡The best Rival themes & brands of the year 🧠Rival marketers who are changing the game It was an incredible evening and thank you to everyone who came to party with us! If you're a challenger marketer, we'll see you at the next one!
Sorry I missed it, see you at the next one!
Well done Rival team!
Everyone and their dog has a podcast now 🐕. If you’re a modern-day marketer, how do you distinguish between what’s valuable to listen to vs great trailer clips that lack real, actionable advice? Well, we’ve listened to about 2537 hours of marketing podcasts to find the ones worth listening to 🕜🎤 Podcasts where the hosts interview CMOs and senior marketers from global brands who are really changing the face of marketing 🎧. Because these are the ones you can actually ‘learn’ from 📚. The ones where you get real, actionable advice on making your marketing dollars work harder 💸. We’ve rounded up five such podcasts where CMOs discuss in depth what it takes to build brands that stand out as market leaders 📈. Of course, our very own ‘Scratch: CMO Interviews’ podcast is on the list. If you work in marketing, these podcasts are a must-listen. After all, who better to learn from, than the Chief Marketing Officers of the world’s leading brands? 💼 Link to the full article 👉 - https://lnkd.in/d9yFjzQe #CMO #CMOMotivation #Scratch #marketingpodcast #podcasts #CMOPodcast #CMOinsights
How does a brand like Huawei rise to the #1 spot in the global smartphone market without even touching the US? Huawei has set a strong example for Chinese brands like SHEIN, Temu, and others by scaling its brand successfully across different countries. For scale, their tech touches 30% of the world’s population every single day. But, how exactly have they gotten this far? On this week's Scratch, we sat down with Andrew Garrihy, former CMO of Huawei & DiDi and ex-director of marketing at Samsung Electronics, to break down the “Agile Marketing Playbook” he’s used to grow Chinese brands across 6 different continents over the last 30 years. We discussed: ✅ 1 - Cultural Adaptation: How to communicate & resonate with diverse cultures worldwide, both inside & outside the organization ✅ 2 - Launch Agility - How his team planned & executed campaigns on all new products within a short 90-day cycle ✅ 3 - From Challengers to Market Leaders: How they went from merely challenging the smartphone market to becoming global leaders ✅ 4 - Challenging Conventional Marketing: How to challenge existing norms of marketing across an organization, especially if you’re new to the culture For more insights on growing a brand from a challenger to a global incumbent, listen to our entire conversation with Andrew from the links below 👇 🎧 Listen on Spotify: https://lnkd.in/dNKXV-aw 🎧 Listen on Apple Podcasts: https://lnkd.in/dPyENWXp 📺 Watch on YouTube : https://lnkd.in/dMajZpdH #Huawei #CMOcoach #Marketing
It's always a pleasure to work with partners who are expanding the circular and green economy! Bravo, Upway!
📺 Today we are launching our first global brand campaign, which will be live in both Europe and the US. 🎨 The theme of our campaign? “Whatever your way, your next e-bike is on Upway”. 🚵 Our goal is to show that e-bikes are for everyone and that there’s lots of different ways to use them; whether you are trying to beat traffic every morning, whether your electric motor is a life saver when you are carrying your whole family (and 🐶), whether you enjoy going on long rides in nature or whether you need a tiny bike that can fit your elevator or flat. What about you? Which way do you go? 🙏 Fanfare for imagining the concept (Romain, Quitterie, Clotilde...), HVH (Robin, Laurene...) and Cédric for making this idea a reality, Ad Specialist GmbH (Moritz), Haiku and We Are Rival for building our media plans. And thank you of course to our team who has worked on the project for the past months (Raphaëlle, Kamilla, Marta, Ysabel, Fabienne, Alice, Stéphane, Toussaint...).
What does true 'customer-centricity' look like? While many brands claim to be 'customer-centric', only a few embody it. Swipe through to see how Noteworthy® 's co-founder & CMO, Ashley Boyce, puts customers at the core of every decision the perfume brand makes. If you’re interested in learning more about Noteworthy, and how they’re disrupting the $50Bn perfume category, listen to our full conversation with Ashley from the links below 👇 🔗 🎧 Listen on Spotify: https://lnkd.in/d-PFddxe 🎧 Listen on Apple Podcasts: https://lnkd.in/dw8kzfvc 📺 Watch on YouTube: https://lnkd.in/d9PViP36
We're excited to announce our partnership with Ninja 🥷🏽 نينجا- app ! As one of the fastest-growing brands across MENA, it's incredible to partner with some of the smartest minds in the category and the region to help them with their performance marketing.
How do you market the fastest-growing sport in America? USA Pickleball has transformed from a small governing body with just 4-5 employees a few years ago to one of the leading voices in the fast-growing pickleball space 🎾. How have they gotten this far? And what have they done differently? This week on Scratch, we sat down with Jose Moreno CMO of USA Pickleball to discuss what they’ve done to grow at an explosive pace. We discussed: ✅ 1 - Their focus on making pickleball the "most inclusive sport" by ensuring low barriers to entry and a welcoming community ✅ 2 - Shifting from a local/state mindset to a national organization that has to "play offense" in evolving the sport ✅ 3 - Prioritizing strategic sponsorship partnerships that fully integrate with the pickleball brand and community For more insights on their ‘listen-first’ approach to building the pickleball brand, listen to our entire conversation with Jose Moreno from the links below 👇 🎧 Listen on Spotify: https://lnkd.in/dGyEBKJT 🎧 Listen on Apple Podcasts: https://lnkd.in/dF-rE6-S 📺 Watch on YouTube : https://lnkd.in/drwMWUuV #USAPickleball #Challengers #SportsMarketing
How do you make your brand fun, even if you’re from a traditionally boring category? The fitness and nutrition space is ever-evolving and extremely saturated. Most brands in this space are advertising their powerful 7678+ amino acids and macronutrients, or the magical isolate creatine supplement that will make us all look like Dwayne Johnson. Here’s a fun fact - almost all of these supplements are manufactured in the same way and at the same factories! So how does a brand stand out and carve its unique niche in the market? Especially when all the competitors have the exact same product? A brand that’s successfully built a reputation in this space is Podium. Podium has transformed from selling supplements to CrossFit athletes to aspiring to become the leading nutrition brand in the 2028 Olympics 🏃♂️ 🏃♀️ . We recently interviewed the CMO of Podium, Dylan Jones, on an episode of Scratch and asked him the 5 most important questions in Marketing. Swipe through the carousel to read what he answered! 🖇 Links to the full episode: 🎧 Listen on Spotify: https://lnkd.in/g36qaJAq 🎧 Listen on Apple Podcasts: https://lnkd.in/gjuc9E33 Watch on YouTube 📺 : https://lnkd.in/dUnaXZWJ #supplements #nutrition #challengerbrand
Marketing | Financial Services | Payments
1yIt was a great event, loved the lively discussion!