How Gymshark Leveraged Influencer Marketing to Become a $500m Business

Ben Francis was 19 years old when he founded Gymshark out of his mom’s garage.

Sonali Verghese
The Startup
Published in
9 min readFeb 22, 2020

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Source: Shopify

Many of the world’s most successful startups had their origins in someone’s garage or basement: Steve Jobs and Steve Wozniak started Apple in Jobs’ parents’ garage. Amazon was born in Jeff Bezos’ garage. Larry Page…

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Sonali Verghese
The Startup

I write about startups/careers/business/culture/fitness.